6 Reasons to Invest in Custom Illustration
And why it’ll make your job so much more delightful!
Face it, we are flooded by generic imagery and stock photos…as savvy customers ourselves, we’ve seen it all. And (allow me to speak for all of us), we are tired!
We want to see better than the custom shape tool in PowerPoint can deliver.
We want more personality than the stock icon that every platform uses.
We want unique, personable, distinguishable visuals that make us stand out and be remembered.
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Here are my favorite reasons to hire an illustrator to create a completely unique for your organization:
Stand Out: Be recognizable in one quick glance - think the Gusto pig that runs every time you login. That pig brings a smile while I wait, and it has been imprinted in my brain as synonymous with getting paid!
Tell a Better Story: Convey complex ideas and narratives in a visually compelling, and easy to follow manner. Think infographics, hand drawn maps/processes, custom icons. Make your audience want to look closer to understand you better, and then remember what you told them.
Be Fun: Custom illustrations on your websites, marketing materials, and products makes your audience have a better experience. Create a warm, welcoming, educational, stimulating environment - especially online - that captivate visitors, guide them through content, and evoke positive emotions, ultimately leading to increased time spent on site, higher engagement metrics, and improved conversion rates.
They Work: Everywhere: Custom illustrations can be used across platforms and mediums (including digital and print). They seamlessly integrate into a company's marketing ecosystem, maintaining brand consistency and coherence.
Be Memorable: Visual content, particularly custom illustrations, is more memorable than text alone. According to Hubspot, "Research has determined that the human brain processes visuals 60,000 times faster than text."
Be Shareable: Eye-catching and unique illustrations have the potential to generate buzz and virality on social media platforms. Shareable content featuring custom illustrations can attract attention, spark conversations, and expand reach organically, amplifying brand visibility and generating valuable user-generated content.
Foster brand identity and storytelling to enhance user experience, drive engagement, have more fun, and show up in your own unique and lovely way.
Hire me to create custom illustrations to help you unlock new opportunities for your brand's success.